Website visitors who view video are 85% more likely to buy than those who do not.
Website videos are fast becoming a must have for businesses who are serious about creating a website that converts leads into income. The days of a static, brochure style site have long past and frankly your customers think they deserve better from you.
Video is by far the best medium to influence your customers buying emotions and leave a lasting, positive impression of your brand upon them.
The ability to enter the conversation in their heads and create a connection is a powerful selling tool, and one that every business needs to consider implementing on their website.
And web video is not just a tool to convert leads…it can also be used in a number of ways to generate new leads. Search engines like Google LOVE ranking websites with video higher, and even show video thumbnails next to your search listing which attracts more people to click.
And by leaving a positive impression upon your prospects, they are more likely to remember, share and refer you to their friends.
Here are a few stats for you to consider…
- On average, a viewer spends 88% more time on a website with video
- Viewers retain 95% of a message when they watch it in a video compared with 10% when reading it in text
- 90% of people say that seeing a video is helpful in the decision making process
Website videos on mobile devices
With the massive rise of mobile devices and their use in searching and/or shopping for products and services, having video on your website gives the viewer a far more user friendly experience when visiting your site.
Reading text on a page is a challenge, but watching a video on a mobile device is easy and allows you to influence your customer more effectively. If you’re not convinced, it is predicted that by 2016, two thirds of the world’s mobile traffic will be video.
Depending on the type of video you require, we may be able to work entirely online…whether you’re in Sydney, Melbourne, Perth, Brisbane, Adelaide, or the Gold Coast, we can deliver.