Strategic Video Marketing

The key to using video to generate income for a business is first and foremost to understand your customers. What are their needs and wants, their fears and frustrations, and what will they value in terms of your products and services?

There are different types of videos which can be produced depending on who you are targeting, where it’s being posted and what action you want your ideal customer to take…

Read more

Most entrepreneurs launch into making “Marketing Videos” without a clearly defined outcome, plan or structure, and then simply “blast” their videos online, distributing them to platforms which are not effective and don’t target their ideal clients. Very little thought goes into the whole distribution process, and even less goes into how they will convert those leads into paying customers. Strategic video marketing is a combination of

1. Understanding your customers and market so well that you can have a meaningful and valuable conversation with them using video.

2. Identifying where the customer congregates and who potentially controls that tribe, what types of videos will generate the maximum impact and what platforms to use to distribute them.

3. Developing a campaign plan that provides valuable content to the customers and solves a problem for them… A campaign which is structured and measurable, one which evolves with time as the metrics are analysed.

Video Production & Distribution

There are so many types of online videos, and even more places to post them to reach your ideal customers. With over a decades experience in video production (most of that focused online), we can script, film, edit and distribute your message to generate leads and converts sales for your business.

The key ingredient in making great videos is to understand your customer intimately, so you can connect, engage and have a conversation with them on a level that creates trust and brands you as the authority in your market.

Read more

And it’s not necessarily one message fits all customers in all places. Your videos can reach customers at different stages in the journey, and across a wide variety of platforms.

That is why it’s so important to design your video marketing strategy at the outset, and deliver campaigns that reach your customers in the right places, provide massive value, then deliver a strong call to action that drives them to your website, local business or sales funnel.

We can also design a system that allows entrepreneurs to create and post their own videos online, to engage their audience and provide extraordinary value. We can consult on the strategy and design the infrastructure required to deliver.

And of course, we provide a complete done for you service where we produce and distribute content to every place online where your customers congregate.

Video Production & Distribution

There are so many types of online videos, and even more places to post them to reach your ideal customers. With over a decades experience in video production (most of that focused online), we can script, film, edit and distribute your message to generate leads and converts sales for your business.

The key ingredient in making great videos is to understand your customer intimately, so you can connect, engage and have a conversation with them on a level that creates trust and brands you as the authority in your market.

Read more

And it’s not necessarily one message fits all customers in all places. Your videos can reach customers at different stages in the journey, and across a wide variety of platforms.

That is why it’s so important to design your video marketing strategy at the outset, and deliver campaigns that reach your customers in the right places, provide massive value, then deliver a strong call to action that drives them to your website, local business or sales funnel.

We can also design a system that allows entrepreneurs to create and post their own videos online, to engage their audience and provide extraordinary value. We can consult on the strategy and design the infrastructure required to deliver.

And of course, we provide a complete done for you service where we produce and distribute content to every place online where your customers congregate.

Income Optimisation & Maximisation

Measuring the effectiveness of any marketing strategy is essential to creating sustainable results. When you know what is effective, and where more effort is required to maximise your lead sources, you can refine the strategy and become an authority in every part of your market.

Everything we design and build is setup to track and measure all the key metrics of a business. We work with our clients to design a system that captures the data and produces detailed trend analysis reports which ensure focus and clear direction.

We use the reports to determine where time and money is best spent, and then implement new strategies to create even more income for a business.

Business Video Marketing System

Learn how to design, implement, measure and optimise a video marketing system to generate income for ANY business