Australian Real Estate listings that include a video receive 403% more enquiries than those without.
That incredible statistic, revealed in a recent domain.com.au study, supports the medium of video as a mainstay in online search and interaction. In particular, it is becoming widely used by agents as a powerfully selling tool for properties and developments.
Did you know that 73% of homeowners say they’re more likely to list with a realtor who offers to create a video for them, but only 4% of agents put their listings on YouTube. And with all prominent real estate directories now implementing video into their listings, it’s never been easier to use real estate video marketing as a powerful strategy.
Selling the dream
As you know, one of the most important influences of a buyer’s decision is the lifestyle that the surrounding area provides. Schools, beaches, public transport and shopping centres feature prominently in the marketing for every listing…
…but you can hardly find a property video that sells these features.
Because it isn’t just the house you’re selling…our property videos sell the dream by creating an emotional connection to the lifestyle aspirations of the buyer.
The biggest cost in producing property videos is onsite filming of the property. But is that really necessary?
Our property videos are produced using photos, which when edited professionally are often mistaken for video footage anyway.
We blend the photos with a combination of animated text, voice over, music and special effects, which provide an engaging, professional video that sells not only the features of the property, but the surrounding area, the lifestyle and the agent.
You can use our experience to write the script and have a professional record it for you, or build your own brand and save on costs by writing the script and recording your own voice. Our step by step guide will show you exactly how easy it is to do that.
Because no filming is required, we can work entirely online…whether you’re in Sydney, Melbourne, Perth, Brisbane, Adelaide, or the Gold Coast, we can deliver.