Category Archives: Video

5 essentials to creating successful videos


2017 will be the year of the video, and most people will get it totally wrong and affect their Brand (often badly).  You see, we are in a world of immediacy and if the content does not grab attention, then customers, clients and onlookers will move on quickly to the next ‘soundbite’.

How do you keep them engaged….

Its all in the preparation for ANY video, and that preparation may only be a one time event that you revisit often to make sure that you are feeling the pulse of the market.

There are 5 steps to EFFECTIVE preparation

  • Know your customers are and anticipate their needs, wants and hurts
  • Know your own product intimately and its advantages and disadvantages
  • Know your competition
  • Know all the potential objections and have answers ready in advance
  • Create a core story that connects with your ideal customers

Most business people see the tool, not the delivery as the end – however, the end is the connection with your customer and providing a solution to the problem that is troubling them.

As they say in sporting circles, perfect preparation = perfect performance, prepare well


Video Marketing – 80% of success is preparation


These days, many business owners have latched on to the (Live) Video trend but very few take the time to actually think about the fundamentals of any media used to connect with potential customers.

In our experience, business owners jump straight into the video process without preparing the message and attempting to connect with the customers deepest fears needs and desires.  In fact it’s a case of attempting as much as possible to feel what they feel and to enter the conversation in their head so that they are saying ‘yes’ to whatever you are portraying in your message.

Its not a sales process nor is it a ‘waste your time with look at me rubbish’.  It’s a process of providing value to them in the way that they want so that it enriches their lives.  But how do you prepare.

There are 4 basic steps

  1. Know your customers are and anticipate their needs, wants and hurts
  2. Know your own product intimately and its advantages and disadvantages
  3. Know your competition
  4. Know all the potential objections and have answers ready in advance

With all of that information in hand, you are now ready to record any video which can be directed at any of the points above.

How to connect with your ideal customer through video

dogs-watching-videoThe photo is a bit silly, but really illustrates of the way that people should connect through video to speak with their ideal customer (the dogs are enthralled by the other dog).

The camera is just a tool to record the message you are delivering to the market.  Too often people are using Facebook Live, videos on website etc etc without giving any thought to what they are saying and they believe that they are interesting to the community.

The way to use video effectively is to connect through the medium to your ideal customer and provide them something of VALUE to THEM.  The way to do this (no matter what type of video you are taking is to)

  1. Really think about what you are saying and make sure it is valuable in whatever way the community wants on that platform. For example, short videos on Facebook (snippets for immediate entertainment) are probably not appropriate for YouTube (where people go to be entertained or get knowledge).  Craft your message appropriately;
  2. When you start your video connect by imagining someone you love (really love) on or through the screen. Feel it inside that you are producing a connection and providing the message to help their lives;
  3. Be passionate in whatever way it works for you and your personality and what your community anticipates.

And more than anything, practice, practice, practice – it will feel strange at first, but if you apply the 3 basic steps above you’ll soon be mastering video

Where YouTube fits in a Business Marketing System using Video

It’s of course no secret that YouTube is becoming a tool that ANY business can use to generate leads and convert more sales…but how the heck does it work?
Like everything else online, it’s all about providing value. And to provide value you MUST start by understanding your customer and knowing what they want.
But how do you turn YouTube views into income? Watch this video

Check out Youtube business marketing

YouTube vs Facebook Videos for Business

A lot of business owners don’t know whether to post their videos on Facebook or YouTube. The key is to understand at…

Posted by New Rich Online on Tuesday, April 28, 2015

Building your Business Income Online

Check out Internet marketing Perth

Almost every business spends its marketing budget trying to get new leads and you know what? They’ve got it all wrong! That might seem like a wild statement, but it is undeniably true that the easiest way to generate income with your marketing is from your existing customers.

Now I’m not saying that businesses shouldn’t spend money trying to get new leads…if you’ve heard me speak before then you know I’m always harping on about driving traffic and generating leads – that is an absolutely critical component of business, but what I see with every business I work with is that they are simply not putting any time into monetising their existing customers.

Most have lists of email addresses on pieces of paper, unused and forgotten spreadsheets, contacts in their outlook calendar…you can probably relate to this right?

I’m about to share with you the best tool for generating additional income from your existing customers…and if you’ve heard me speak before, then you’ve probably already figured out that it’s with video. Hopefully you’re already on board the video revolution, but if not, I’ve put together loads of free training to help entrepreneurs make simple yet powerful videos without needing a video camera or any expensive software…but more on that later.

Video achieves the most important things you need to reconnect and sell to your existing customers…

  • inciting emotion
  • building trust

You see, if your customer hasn’t heard from you in a while, they might need to be reminded about the feeling they had when they bought your product or service last – because they absolutely bought from an influence of emotion. That’s the only way people ever buy, we think it’s with logic but really we just use logic to justify our emotions.

So you want to get them to feel that emotion, and create the desire for them to have it again.

The second part is to build their trust. Now you may already have this with some of your customers, but if you’re like most businesses, you probably have a list of cold leads that have almost forgotten who you are and what you do.

So make sure you’re providing value. Don’t get right in their face and try to sell them something right from the start…people don’t react well to that kind of marketing, and once you lose a customer it’s even harder to get them back.

So what value can you provide? Well, give them some free education or advice about the products or services you provide. For example, a real estate agent could provide a market update in the local area, or the top 10 ways to add resale value to your home. Whatever it is, don’t be shy to give away your best stuff – your customers will respect you for it and think that if you’re willing to give that away, then your products and services must be outstanding!

At this point you’ve re-established the all-important connection with your customer, so now it’s time to ask them to take action. Tell them what to do next, and remind them why it will make their life better – now this action may be to buy something, express interest, come to your shopfront, or give you a phone call…whatever it is make sure you are crystal clear about what they should do next and what the benefit is to them.

The format I’ve just shown you is called my Emotion, Information, Action method. The purpose is to hook your prospect or customer into watching the video, then engage and build trust with valuable information so that they will take the desired action at the end of the video.

It applies to any type of marketing video, but in order to get really good at this stuff, you should take the time to learn how to best influence emotions, find out what your customer is really searching for, and learn how to simply make and distribute your videos online to drive traffic and convert sales.

The Emotion, Information, Action method I’ve just shown you is part of my Video Traffic Formula. To access the free video training and workbook, fill out the form below and we’ll send it to you.

Learning how to make online video for your business will give you an edge over your competition by driving more traffic and converting sales more effectively than they can using traditional mediums.

The video marketing revolution is taking off in a big way, so fill out the form to access the free video training and workbook so you can get started on your journey to dominating online video.

Good luck, and leave you comments below and tell me what you think of this post, the training, or anything else you want to know about using video to grow your business online.